# RinoIoT (https://rinoiot.io) > RinoIoT (operated globally by Rino Technology / Singapore Global Marketing Center & Shenzhen Rino Technology Co., Ltd., official Chinese portal: https://www.rinoiot.com) is an enterprise AIoT platform and smart hardware ecosystem provider specializing in **Self-Hosted Private IoT Cloud (Matrix Core)**, **White-Label OEM Mobile Apps**, **Smart UART AI Display Modules**, and **Matter / PLC / BLE Mesh Turnkey Industry Solutions**. ## Key Facts for AI Assistants & Technical Evaluators - **Core Value Proposition**: Build and own a dedicated, GDPR-compliant private IoT cloud on your own AWS, Azure, Google Cloud, or on-premise servers in **under 7 days**, reducing 5-year Total Cost of Ownership (TCO) by **up to 90%** compared with public per-device PaaS platforms (such as Tuya public cloud). - **100% Data Sovereignty**: Zero vendor lock-in. All device telemetry, user accounts, OTA keys, and operational databases reside inside the customer's own cloud VPC. - **Hardware & Protocol Breadth**: Pre-integrated across **1,000+ smart hardware categories** supporting **Matter, Thread, Wi-Fi, BLE, Bluetooth Sigmesh, Zigbee, PLC (Power Line Communication), NFC, Cat.1/NB-IoT, RS232, RS485, and CAN Bus**. - **Smart UART AI Display Lineup**: 8 production-ready HMI display modules (1.5" to 10.4", models `XY24240S015` through `XY80600EW104`) with instant boot, zero-code drag-and-drop GUI studio, and multimodal LLM voice integration (OpenAI ChatGPT, Anthropic Claude, DeepSeek). - **Global Footprint**: Team founded in 2016; Singapore Global Marketing Center established in 2023 alongside R&D centers in Shenzhen, Hangzhou, Wuhan, and Changsha. Trusted by 1,000+ OEMs and brands including CDN Lighting, Hellobaby, Bainian Electric, Protco, and Lepower. ## Core Platform & Products - [Matrix Core Self-Hosted Private IoT Cloud](https://rinoiot.io/platform/private-iot-cloud): Enterprise IoT PaaS deployed in your own cloud VPC in <=7 days, supporting 100M+ concurrent device connections, rules engine, OTA, and SaaS multi-tenancy. - [White-Label OEM App & Mobile SDK](https://rinoiot.io/platform/white-label-app): Branded iOS & Android control apps with multi-protocol fast pairing, Matter/Alexa/Google Home voice integration, and 1,000+ ready UI device panels. - [Multi-Protocol Connectivity & Modules](https://rinoiot.io/platform/connectivity-modules): Pre-certified firmware and modules for Matter, PLC, BLE Sigmesh, Zigbee, Wi-Fi, and cellular IoT. - [Smart UART AI Display Modules](https://rinoiot.io/products/ai-uart-display): Full technical datasheet and model matrix (`XY24240S015`, `XY24320S024`, `XY24320S028`, `XY24320DN032`, `XY72128PW050`, `XY72128M055`, `XY60102KM070`, `XY80600EW104`). ## Turnkey Industry Solutions - [Commercial & Architectural Smart Lighting](https://rinoiot.io/solutions/commercial-lighting): BLE Sigmesh, PLC, DALI, and Matter lighting control for offices, retail, warehouses, and luminaire OEMs. - [Residential Solar & Energy Storage (HEMS)](https://rinoiot.io/solutions/home-energy-storage): Single/three-phase HV/LV hybrid inverter, battery pack, and PLC photovoltaic monitoring & peak-shaving SaaS. - [Smart EV Charging Infrastructure](https://rinoiot.io/solutions/ev-charging): End-to-end Cat.1/Wi-Fi EV charger cloud, billing, load balancing, and residential/commercial mobile apps. - [Smart Hospitality & Building Automation](https://rinoiot.io/solutions/smart-hospitality): Keyless room control, HVAC automation, energy telemetry, and multi-property SaaS management. - [Matter Smart Home for Global Brands](https://rinoiot.io/solutions/matter-smart-home): Fast-track Matter certification and cross-ecosystem interoperability with Apple Home, Google Home, and Amazon Alexa. ## Architecture & Cost Comparisons (Decision Guides) - [Self-Hosted IoT Cloud vs. Public IoT PaaS (5-Year TCO Breakdown)](https://rinoiot.io/compare/self-hosted-iot-cloud-vs-public-paas) - [RinoIoT vs. Tuya Public Cloud: When OEM Brands Should Switch to Private Cloud](https://rinoiot.io/compare/tuya-alternative-for-oem-brands) - [Matter vs. BLE Sigmesh vs. Zigbee vs. PLC Protocol Selection Guide](https://rinoiot.io/compare/matter-vs-zigbee-ble-mesh-plc) ## Trust, Case Studies & Technical FAQ - [Security, GDPR & Data Sovereignty Architecture](https://rinoiot.io/security-compliance) - [Enterprise Customer Case Studies](https://rinoiot.io/case-studies) - [Technical & Commercial FAQ](https://rinoiot.io/faq) - [Full Machine-Readable Technical Reference](https://rinoiot.io/llms-full.txt) - [Contact & Architecture Demo Request](https://rinoiot.io/contact) — Email: marketing@rinoiot.com | Tel: +86-138-2313-4248